Daniel Dye Racing

The Race to Stop Suicide was launched in 2018 in partnership with Halifax Health, driven by the urgent need to address the growing mental health crisis—a need that only intensified during the COVID-19 pandemic. Our mission is clear: raise awareness, educate the public, and connect people with resources. Mental health affects everyone, and no community is immune—from schoolkids to service members, to those in sports and entertainment.

Why should this matter to you? Because mental health issues don’t discriminate. The impact can be devastating. In some heartbreaking cases, children as young as six have died by suicide. We can’t ignore that. We won’t.

We’ve chosen an unconventional, high-octane platform to get the message out—NASCAR. With its massive fan base and nationwide visibility, it’s the perfect vehicle to spread awareness and inspire change. Our initiative is working toward becoming a nationally trademarked movement, and NASCAR’s reach helps keep our mission in front of millions.

We’re not doctors or therapists—but we are committed. Our work is built on three core pillars:

Awareness – Making it normal to talk about mental health without fear or shame.
Education – Helping people recognize warning signs and know how to check in.
Resources – Connecting those in need to real help, when and where they need it.

One major win for mental health came in 2022 with the launch of the 988 emergency hotline. Just like 911, but for mental health crises. And when it went live? Our social media campaign helped generate nearly 40,000 interactions that weekend alone.

Driver Daniel Dye is at the forefront of this movement. Whether he’s racing under the lights or speaking at schools, veterans groups, and youth organizations, he’s using his voice to make a difference. You may have seen him in PSAs on TV, heard him on the radio, or spotted him online spreading the message.

The campaign has also gone big on screen. Daytona State College Foundation created The Race to Stop Suicide, a five-episode TV series featuring Daniel—and it reached over 6.3 million households. Season two is on the way.

Our partners are all-in, too. One logistics partner has over 150 semi-trucks on the road—more than 80% of them wrapped with the Race to Stop Suicide message and the 988 number, rolling up and down the East Coast like moving billboards for mental health.

We’re in this for the long haul. Join us. Help us shift the conversation, break the stigma, and save lives.

Together, we race to stop suicide.